Tuesday, October 20, 2020

Monday, October 5, 2020

 

New POS Research

 **The article below is a repost from Counter Tobacco.org we did not write the following article.


CounterTobacco.org's latest "News and Research Roundup," a monthly summary of the latest POS research, reports, and policy news is out. Highlights:

Exploitation of the COVID-19 pandemic by e-cigarette marketers, Tobacco Control

  • Researchers examined COVID-19-related marketing across e-cigarette brand and vape store websites and social media accounts. At time of publication, they had collected over 300 COVID-19-themed e-cigarette promotional images, representing 21 e-cigarette brands and 41 online vaping stores. These images (like the ones to the right, pulled from the article) included promotions such as a receiving a free essential supply with a vaping purchase (e.g. hand sanitizer, toilet paper, or face mask with purchase of a vaping product) and pandemic-themed discounts (e.g. promo codes such as “stayhome” and discounts for “frontline medical staff”). Many vape shops and e-cigarette brands also framed vaping as an activity that could be done safely at home and touted the risks between vaping and COVID-19 as “misinformation” and “myth”. Moreover, one brand even advertised that their products would help alleviate pandemic-related stress and anxiety. Learn more about restrictions on product advertising and promotions.
  • News story: Vaping ad tactics ‘exploited’ the pandemic, study says, CNN Health