Researchers examined COVID-19-related marketing
across e-cigarette brand and vape store websites and social media
accounts. At time of publication, they had collected over 300
COVID-19-themed e-cigarette promotional images, representing 21
e-cigarette brands and 41 online vaping stores. These images (like the ones to the right,
pulled from the article) included promotions such
as a receiving a free essential supply with a vaping purchase (e.g.
hand sanitizer, toilet paper, or face mask with purchase of a vaping
product) and pandemic-themed discounts (e.g. promo codes such as
“stayhome” and discounts for “frontline medical staff”). Many vape
shops and e-cigarette brands also framed vaping as an activity that
could be done safely at home and touted the risks between vaping and
COVID-19 as “misinformation” and “myth”. Moreover, one brand even
advertised that their products would help alleviate pandemic-related
stress and anxiety. Learn more about restrictions on product advertising and
promotions.
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