New Product  Alert!

Here is some information about a new tobacco product hitting the US Market and and accessory item that has been out for long enough- they had to change how they worded their website!

IQOS

The new “heat-not-burn” IQOS devices have officially arrived in the U.S. with their first store opening last month in Atlanta, GA.     

                       

In anticipation of this, the Truth Initiative had released an article earlier this spring, 6 Important Things to Know about IQOS, The New Heated Cigarette Product.

Some quick points about this new tobacco product are:

1.     The technology is different than e-cigarettes because they use actual tobacco instead of e-liquids.

2.     The FDA has not approved the devices; they are allowing the sale of the product and that it be marketed as a new tobacco product (a Pre-Market approval).

3.     The IQOS has not been proven to be safer than cigarettes. Research is mixed and even Philip Morris’ own research “underscores the fact that fewer toxic chemicals does not mean lower levels of harm when people use the product…”

4.     Marketing of the IQOS “depicts the product as ‘sophisticated, high-tech and aspirational’ and ‘sleek, exclusive items akin to iPhones,’ making them potentially attractive to youth.

5.     The tobacco cartridges, or HeatSticks, will be available in menthol with plans for them to be marketed under the Marlboro name.

6.     The tobacco industry is using new products to deal with increasing regulations. “Tobacco companies are attempting to undermine government regulation by using harm reduction claims as a strategy for reframing the industry as part of the solution instead of part of the problem.”

Trinkets & Trash shared in their October Surveillance Update some examples of the promotional emails IQOS sent, and it’s easy to see the misleading messaging they portray:

The caption on the left reads: It’s called IQOS HeatControl Technology. And it’s what makes it possible for IQOS to deliver optimal tobacco flavor.

The caption on the right reads: It’s true. You can enjoy the taste of real tobacco as always, but now without the ash and with less lingering odor.

                                                             Puff Gloves

Originally this product website had the headline “The first and only Gloves with a secure slot for your Jewel” It has since been changed to “The fist and only gloves with a convenient slot for your USB 😊”  

Our touchscreen-compatible fleece gloves are a favorite not just because they’re made to keep your USB in a secure position, but because you don’t have to take them off to use your phone. Four-way stretch means these soft gloves work with your hands as they get warmer on the trail, and a gripper palm ensures the days of dropping your phone in the mud are over.